The ambition is to create eyewear that identifies high QUALITY and high PERFORMANCE as key features, while highlighting the EMOTIONAL aspect.


The objective is achieved by a careful and thorough study of design applied to prestigious Italian craftsmanship.



The product wants to generate a “raw” emotion (that pure and raw of its origins) that leads to the instinctive desire to own and wear a unique and valuable item, a “tattoo” on the face that makes one unique and the star of every moment.